Elevating Access and Engagement Across US Sports Camps, SafeSplash Swim School, i9 Sports, and School of Rock
“As we enter 2026, we’re excited to build on this momentum, continue innovating, and empower even more young people to learn, play, and thrive.”— Elliot Schiffer, Chief Development Officer of Youth Enrichment Brands
SAN RAFAEL, CA, UNITED STATES, December 11, 2025 / EINPresswire.com / -- Youth Enrichment Brands, the nation’s leading youth activities platform comprising US Sports Camps, SafeSplash Swim School, i9 Sports, and School of Rock, enters 2026 following a landmark year defined by record-breaking growth, industry-leading innovation, and expanded access to youth activities around the world.
In 2025, Youth Enrichment Brands achieved a 20% year-over-year spike in new franchise agreements, with SafeSplash Swim School, School of Rock, and i9 Sports all showing strong momentum. Their plan to open over 100 new franchise units represents the highest annual number in company history.
“2025 was our strongest year of development on record, reflecting the dedication of our teams, franchise partners, and leadership in expanding access to high-quality youth experiences across sports, music, and water safety,” said Elliot Schiffer, Chief Development Officer of Youth Enrichment Brands. “As we enter 2026, we’re excited to build on this momentum, continue innovating, and empower even more young people to learn, play, and thrive.”
Leadership Changes Driving Innovation
Youth Enrichment Brands strengthened its foundation for innovation and long-term growth with key leadership transitions in 2025:
• Rob Price, now CEO of Youth Enrichment Brands, is leading the company’s next phase of rapid growth, amplifying its societal impact and enriching the lives of families nationwide. Price previously served as CEO of School of Rock and President of Youth Enrichment Brands.
• Brett Meyer, named VP of Brand Marketing for US Sports Camps, brings experience from Nike and leading startups to shape brand strategy, creative direction, and digital engagement for athletes and families nationwide.
• Madison Gates, appointed VP of Marketing for i9 Sports, leverages over a decade of franchise marketing expertise and her experience as a Division I athlete and soccer coach to drive growth and brand expansion across the nation’s largest youth sports network.
“We are fortunate to have extraordinary leaders on our team who are driving the future of youth enrichment,” said Price. “By empowering our teams to innovate and push boundaries, we are making our programs more accessible to kids everywhere while creating experiences that build confidence and ignite a lifelong passion for learning, growth, and achievement.”
Milestone Achievements Across Youth Enrichment Brands
US Sports Camps (USSC), the licensed provider of Nike Sports Camps, celebrated a year of growth and major partnerships in 2025 while marking its 50th Anniversary, reflecting five decades of inspiring athletes through play. In honor of National Women and Girls in Sports Day, the company launched “Girls Are the Future of Sports” to empower young female athletes through stories and a shared passion for sports. USSC also expanded its offerings through new partnerships, including Players Way, the MLBPA’s youth development initiative, which introduced the Players Way Summer Series. WNBA legend Diana Taurasi presented the inaugural TAURASI Snow Valley Basketball Camp, and the USC Volleyball program partnered with USSC to provide elite volleyball experiences for athletes of all levels.
SafeSplash Swim School, the world’s largest operator and franchisor of swim schools, marks a year of innovation and leadership in water safety. The brand introduced the S.A.F.E.R. Swimmer Promise, a program supported by the National Drowning Prevention Alliance to equip children with essential self-rescue skills and water safety confidence. This groundbreaking initiative sets SafeSplash apart in the water safety industry, bringing a first-of-its-kind promise to parents and swimmers alike. To date, over 6,000 swimmers have completed the S.A.F.E.R. Swimmer Promise
The company recently completed a successful rebrand from its former corporate name, Streamline Brands, achieving a key milestone in unifying its identity and strengthening its position for continued growth and impact. Several previously acquired swim school brands, including AquaKids, The Swim Revolution, and Fish Tails, have now been brought under the SafeSplash name, reinforcing the reach and consistency of a single, unified brand nationwide.
i9 Sports experienced a banner year with significant growth in girls’ sports programming. The nation’s leading multi-sport provider franchisor saw more than a 40 percent increase in registrations year-to-date for flag football and over a 20 percent increase in girls signing up for volleyball programs. i9 Sports also celebrated a partnership with Cirkul as its new Official Hydration Partner and launched the rollout of its new Training Sessions, an innovative addition to its league offerings that gives young athletes enhanced opportunities for sport-specific skill development during the week. The brand also expanded its Nike Kids Camps offerings, providing families with high-quality and flexible programs that combine Nike’s renowned expertise with i9 Sports’ emphasis on sportsmanship, giving young athletes the chance to explore a variety of sports.
School of Rock strengthened its legacy of excellence with remarkable international growth and leadership in the music industry. The brand signed a master franchise agreement in Germany, set to bring at least 35 new School of Rock locations to communities across the country over the next 12 years, and recently opened its first UK location in Twickenham, increasing its international presence to 110 schools.
In 2025, the brand received multiple honors, including top 10 rankings in Entrepreneur’s Franchise 500 Best of the Best for Children’s and Education categories and recognition as a Top Franchise by the Franchise Business Review, among other notable accolades.
School of Rock also released the results of its Social Impact Study, an independently commissioned report highlighting how its programs positively influence students’ lives beyond music. Based on feedback from more than 1,400 parents of current students, the study underscores the role of music education in supporting kids’ emotional growth, creativity, confidence, and sense of belonging. 96.2% of parents reported noticeable progress in their child’s self confidence and 76.4% of parents said their children felt more encouraged to be themselves, more comfortable discussing feelings and problems, and more valued and supported since they started at School of Rock.*
Youth Enrichment Brands enters 2026 poised to build on its record-breaking growth and innovative programs, empowering more children to gain confidence, develop skills, and discover lifelong passions across sports, music, and water safety.
For more information, visit youthenrichmentbrands.com.
*Statistics from survey commissioned by School of Rock and administered by a third-party consultancy from 4/26-5/7/2025. Distributed to parents of currently enrolled students under the age of 18, with 1,443 parents completing the survey out of a total population of 19,302 minor students. This corresponds to a margin of error of ±2.48% at a 95% confidence level. Survey data based on a sample population’s self-reported experience. Results intended for informational purposes only and do not constitute a guarantee of future outcomes.
###
About Youth Enrichment Brands
Youth Enrichment Brands is the nation’s leading youth activities platform. Youth Enrichment Brand’s mission is to help every kid discover and develop lifelong passions. It achieves this by connecting and serving a network of companies that deliver best-in-class youth camps, music education, swim classes, and sports leagues. Youth Enrichment Brands comprises US Sports Camps, the official provider of Nike Sports Camps, School of Rock, the leader in performance-based music education, SafeSplash Swim School, the world’s largest operator and franchisor of swim schools, and i9 Sports, the nation’s largest multi-provider of youth sports leagues. Youth Enrichment Brands is headquartered in San Rafael, California.
To learn more, visit youthenrichmentbrands.com.
Youth Enrichment Brands (YEB) encompasses a trio of powerful, child-centric franchises. i9 Sports, SafeSplash, and School of Rock each deliver distinct yet complementary experiences in sports, swimming, and music. Together, they share a unified mission: to empower children and families through purposeful enrichment and lifelong skill-building. Through thoughtfully structured franchise models, these three brands offer entrepreneurs meaningful growth opportunities, both economically and personally, while contributing to healthy, confident, and engaged communities.
Read more...
Youth Enrichment Brands celebrates major wins and milestones across its network, including impactful C-Suite leadership changes, an i9 Sport/Cirkul partnership that'll get young athletes & their families thinking differently about sports hydration, the opening of School of Rock's 100th international franchise location, SafeSplash Swim School's S.A.F.E.R. Swimmer Promise championing over 3,500 swimmers to prioritize water safety, and a Diana Taurasi/US Sports Camp partnership that inspires girls basketball players to keep their heads in the game. Read more about YEB's stellar 2025 below!
Read more...
Youth Enrichment Brands (YEB), the world’s leading youth activity and enrichment platform, today announces the appointment of Rob Price as Chief Executive Officer. Comprising School of Rock, US Sports Camps, i9 Sports and Streamline Brands, YEB looks to Price to further accelerate the company’s rapid growth, deepen its impact on society, and enrich the lives of its community members.
Read more....jpg)
World’s Largest Swim School Operator Announces NDPA Partnership with 25,000 Pledge Goal
Read more...
After years in events, education, and music, Michael Granek was inspired to open School of Rock Vancouver during the pandemic, blending his passions into a community-driven business that empowers kids and adults through music, performance, and personal growth.
Read more....png){kind=logo}
Funds Will Support Scholarships for Youth Activities and Enrichment Programs
Read more...
US Sports Camps, i9 Sports, Streamline Brands, and School of Rock Continue to Expand Reach and Impact
Read more...
Leader in Performance-Based Music Education Signs Agreement for Germany Expansion
Read more...
Leader in Swim School Franchising Reaches Key Milestone in Lifesaving Water Safety Education
Read more...
Dan Jacobson became an i9 Sports owner to support his family, quickly growing passionate about the business, leveraging his finance background, mentoring franchisees, leading successful Nike Kids Camps, and balancing his role as a CFO with his love for youth sports and education.
Read more...
Five Decades of Fostering Athletic Growth and a Lifelong Love of Sports for the Nation’s Leading Sports Camp Network
Read more...
The Nation’s Leading Provider of All-Girl Sports Camps Celebrates Female Empowerment, Coaching Excellence, and the Love of the Game
Read more...
Leading Multi-Sport League Provider Revolutionizes Camp Experience with Multi-Sport Camps for Kids Ages 5-12
Read more...
Leader in Performance-Based Music Education Opens 400th Franchise with New School in Reno, Nevada
Read more...
YEB is making waves across its brands, from US Sports Camps’ new partnerships to i9 Sports’ 39% summer camp expansion. SafeSplash’s Jaime Zilverberg and School of Rock’s Paulo Portela were honored as IFA Franchisees of the Year, while School of Rock celebrated the opening of its 400th location. YEB continues to enrich the lives of young athletes, musicians, and families.
Read more...
Mike Scrivner, a former competitive swimmer and longtime coach, transitioned from a 25-year banking career to become one of the first SafeSplash franchise owners. He and his wife, Monica, have grown their business strategically while staying committed to high-quality lessons and water safety. Passionate about teaching swimming as a life skill, Mike focuses on adapting to industry changes and ensuring every swimmer has a safe, fun, and effective learning experience.
Read more...
Youth Enrichment Brands (YEB) is off to a record-breaking start, with surging registrations, exciting partnerships, and groundbreaking initiatives across our world-class portfolio. From historic growth in youth sports participation to innovative water safety programs and global music recognition, YEB continues to expand its impact. With new locations, enhanced offerings, and fresh innovations ahead, the momentum shows no signs of slowing down.
Read more...
Innovative Program Promises Lifesaving Water Safety Skills Within One Year, Supported by the National Drowning Prevention Alliance
Read more...
Brendan’s career in youth sports began after transitioning from teaching PE to building his basketball business full-time in 2008. He now oversees over 100 camps through a partnership with US Sports Camps, combining his expertise in coaching, mentoring, and space management. Passionate about helping young athletes grow, Brendan is dedicated to fostering confidence, teamwork, and skill development on and off the court.
Read more...
As we move into 2025, Youth Enrichment Brands (YEB) is focused on creating an even greater impact. With ambitious goals for the next five years, our mission remains clear: to inspire lifelong passions, foster inclusivity, and deliver transformative, community-driven experiences that help kids thrive. Read more about our recent successes and plans for the future!
Read more...
Inspired by her son's positive experience at School of Rock, Jennifer Moriarta seized the opportunity to purchase a franchise in Colorado, creating a business rooted in music and community. She emphasizes flexibility, goal setting, and fostering a supportive environment, while also being deeply committed to mental health causes and building a strong local community through performances and charitable efforts. Read more about Jennifer’s story below.
Read more...
Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock
Read more...
In celebration of Women's Entrepreneurship Day, we highlight Diana Braendly, an inspiring i9 Sports owner. Read how she navigates being a female entrepreneur, advocating for equality, and empowering the next generation of leaders to believe they can achieve anything.
Read more..._png.png)
With record-breaking growth and exciting new partnerships, Youth Enrichment Brands is driving success across Leagues, Camps, Classes, and Schools.
Read more...
Bullying remains a pressing issue, affecting nearly one in five students, according to the National Center for Education Statistics. The consequences can be profound, leading to anxiety, depression, and social isolation. Learn more about how Youth Enrichment Brands stands up to bullying in our Leagues, Classes, Camps, and Schools.
Read more...
Jaime Zilverberg started working at SafeSplash in 2006 and became a franchise owner in 2013. Read more to learn about Jaime's story, her passion for water safety, and other personal facts of the fourth-generation Colorado native.
Read more..._png.png)
On the heels of numerous historic milestones, Youth Enrichment Brands is poised to continue our growth across Leagues, Camps, Classes, and Schools.
Read more...
US Sports Camps, the official provider of Nike Sports Camps and a portfolio brand of the leading youth activities platform Youth Enrichment Brands (“YEB”), announced its acquisition of CMT Learning, the UK’s premier specialists in youth sports and education experiences with a portfolio of brands including Euro Sports Camps, Sports Tours Europe and Charterhouse Summer School.
Read more...
"Dustin is a dynamic and talented leader who impressed us deeply with his inherent communication skills and thoughtful approach to team building based on the development of his team members," said Justin Hoeveler, CEO of Youth Enrichment Brands.
Read more...
Youth Enrichment Brands (YEB) adds industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers.
Read more...
US Sports Camps expands Play Without Limits Project, offering 133 full-tuition scholarships via partnerships to under-resourced youth, marking a 50% increase from last year.
Read more...
Veteran retail executive Chris Harkness named president of Streamline Brands, aiming to lead the fast-growing swim school franchisor.
Read more...
i9 Sports recognized as select few that moved up over 100 places vs prior year, moving up 148 points to spot #307. SafeSplash just missed the list, moving up 80 points to spot #249.
Read more...
Franchise Times has named i9 Sports® as one of the best franchises for 2022 as part of its annual Zor Awards. Finalists were drawn from the Franchise Times Top 400 database, which is a 23-year-old research tool covering more than 650 U.S.-based franchise systems.
Read more...
Youth Enrichment Brands (YEB), a new platform of leading youth activities brands, launched today following the acquisition of i9 Sports.
Read more...
.png)
