We separate ourselves from the competition with exceptional service. We don’t rest until our partners are satisfied, and we’re proud that our support helps coaches and instructors stay in the game, and franchisees realize their entrepreneurial dreams.

We are a hyper-competitive company with ambitious employees who want to win. But we play by the rules and view integrity as the main ingredient for long-term impact.

Our network features decades of youth enrichment experience that span countless sports, academic, and creative activities. We are most successful when we trust, learn from, and share resources with our teammates.

We’re not afraid to take big swings. If we miss, we’re humble enough to take accountability, learn from it, and ace the next attempt. After all, you can win with a second serve, but not a double fault.

We are a growth company, but we don’t just grow for growth’s sake. We are intentional about the partners we work with, the companies we acquire, and the employees we hire. Culture fit always beats financial fit.

As we grow, change is necessary– and we’ll approach it compassionately. When we make changes, we’ll do so thoughtfully and transparently.

We rely heavily on data as we grow to evaluate performance and make decisions. While we weigh all numbers, total smiles will always trump total sign-ups.