YEB Leadership Team:
Youth Enrichment Brands, the world’s leading youth activity and enrichment platform, announced the appointment of Rob Price as Chief Executive Officer. Comprising School of Rock, US Sports Camps, i9 Sports and Streamline Brands, YEB looks to Price to further accelerate the company’s rapid growth, deepen its impact on society, and enrich the lives of its community members. Price joined YEB upon its purchase of School of Rock in 2023, after a seven-year tenure as its CEO. He most recently has served as President of YEB, where he led marketing and franchise growth across all brands and oversaw the swim and music business units.
“I'm honored to lead Youth Enrichment Brands at such a pivotal moment for the organization and the families we serve. Our mission transcends our fields, courts, pools, stages and classrooms. The need to help kids build confidence, character, and connection through enriching experiences has never been more important,” said Price. “As we scale our impact, we’ll stay grounded in our values, invest in operational excellence, and continue to prioritize safety, accessibility, and outcomes that truly change lives
YEB Brings on Kevin Currier as CTO
Kevin joins YEB after serving for 2 years as Chief Technology Officer at TRAY, a restaurant point-of-sale software company, where he led Product Management, Engineering, and IT through a key period of growth and operational maturity. Prior to TRAY, Kevin spent 23 years in the HR technology space at SumTotal Systems, where he focused on training and development solutions for large, global enterprises.
Cirkul Partners with i9 Sports as Official Hydration Partner
This partnership addresses challenges in youth sports hydration by providing i9 Sports athletes and their families with an alternative solution to sugary sports drinks. Cirkul’s patented Sip cartridge technology allows young athletes to adjust the flavor intensity in their bottles while encouraging greater water intake during sports activities. You can read more about this partnership here.
i9 Sports® Unveils New Training Sessions to Transform the Youth Sports Experience
i9 Sports is proud to announce the launch of its new Training Sessions program, an innovative addition to its traditional league offerings that gives young athletes enhanced opportunities for sport-specific skill development during the week. Weekday training sessions offer athletes aged 5 and up the opportunity to focus on building fundamental skills, refine their technique, and receive individualized instruction in addition to their weekend league games.
“We launched i9 Sports Training Sessions because we heard from families who wanted more - more skill development, more time to build confidence, and more support for their kids’ growth,” said Matt Kurowski, President of i9 Sports. “Our Training Sessions are the perfect supplement to the leagues for those parents and kids who want more time on the field. They offer a consistent, encouraging environment where kids can develop at their own pace, learn from experienced instructors, and have fun doing it.”
i9 Sports Expands Commitment to Girls’ Sports Nationwide
i9 Sports is committing to growing girls’ participation across youth athletics by increasing female representation and tailoring programming to meet girls where they are on fields and courts across the country. More girls have participated in i9 Sports this year than they did all of last year. Over the past year, girls’ enrollments in i9 Sports flag football programs increased by about 45%, there has been a rise in girls joining skill-based clinics (+72%), and volleyball (+20%). i9 Sports has promoted girls-only programs across all sports, designed to emphasize fun, inclusivity, and skill development. These programs help young female athletes build confidence, resilience, and leadership skills, while connecting with peers in supportive environments. We’re aligned with the national momentum around girls’ flag football especially with its upcoming debut in the 2028 Olympics. i9 Sports is proud to fuel the movement and provide more opportunities for girls to thrive in sports.
US Sports Camps partnered with WNBA legend, Diana Taurasi, to present the inaugural TAURASI Snow Valley Basketball Camp this July at Westmont College in Santa Barbara, California. Taurasi, the all-time lead scoring record in the WNBA, and also holds three WNBA Championship titles, and six Olympic gold medals, worked face-to-face with the nearly 100 campers who attended this program to run drills, hone their technique, and develop their work ethic and passion for the game at one of America’s longest running basketball camps.
Justin Hoeveler, President of US Sports Camps, spoke to ballislife.com about the importance of partnering with Taurasi at a time where professional women’s sports are getting their due in the limelight.
AquaKids Is Now SafeSplash: Same Mission, Fresh Identity:
SafeSplash Swim School is expanding its footprint in North Texas with the rebranding of four long-standing AquaKids Swim School locations. The schools in Keller, McKinney, Northlake, and Prosper are now officially part of the SafeSplash family, bringing a fresh identity to the same trusted team of instructors, proven curriculum, and strong community ties families have counted on for over 20 years. The transition reflects SafeSplash’s continued investment in the DFW market and our commitment to helping every child become safer, stronger, and more confident in the water. With upgraded systems, enhanced resources, and our results-driven S.A.F.E.R. Swimmer Promise, these locations will continue to raise the bar for swim education while staying rooted in what made them special to begin with.
S.A.F.E.R. Swimmer Promise Surpasses 3,500 Milestone:
The S.A.F.E.R. Swimmer Promise, a first-of-its-kind program, ensures children master 10 essential water safety and self-rescue skills within one year of consistent group lesson attendance, or receive up to two additional months of lessons at no cost. As of this month, over 3,500 children have successfully completed the program, marking significant progress toward our mission to reduce childhood drowning through outcome-based instruction. With a curriculum focused on critical techniques like floating, rolling to breathe, and swimming to safety, the S.A.F.E.R. Swimmer Promise is redefining expectations in the learn-to-swim space by delivering transparency, accountability, and real peace of mind for families.
School of Rock Opens its 100th International Location
School of Rock celebrated a huge milestone in its international markets, opening its 100th franchise location outside the US! This significant step brings School of Rock closer to its projected goal of operating 446 total schools in 2025, including 114 international locations.
Youth Enrichment Brands (YEB), the world’s leading youth activity and enrichment platform, today announces the appointment of Rob Price as Chief Executive Officer. Comprising School of Rock, US Sports Camps, i9 Sports and Streamline Brands, YEB looks to Price to further accelerate the company’s rapid growth, deepen its impact on society, and enrich the lives of its community members.
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World’s Largest Swim School Operator Announces NDPA Partnership with 25,000 Pledge Goal
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After years in events, education, and music, Michael Granek was inspired to open School of Rock Vancouver during the pandemic, blending his passions into a community-driven business that empowers kids and adults through music, performance, and personal growth.
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Funds Will Support Scholarships for Youth Activities and Enrichment Programs
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US Sports Camps, i9 Sports, Streamline Brands, and School of Rock Continue to Expand Reach and Impact
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Leader in Performance-Based Music Education Signs Agreement for Germany Expansion
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Leader in Swim School Franchising Reaches Key Milestone in Lifesaving Water Safety Education
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Dan Jacobson became an i9 Sports owner to support his family, quickly growing passionate about the business, leveraging his finance background, mentoring franchisees, leading successful Nike Kids Camps, and balancing his role as a CFO with his love for youth sports and education.
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Five Decades of Fostering Athletic Growth and a Lifelong Love of Sports for the Nation’s Leading Sports Camp Network
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The Nation’s Leading Provider of All-Girl Sports Camps Celebrates Female Empowerment, Coaching Excellence, and the Love of the Game
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Leading Multi-Sport League Provider Revolutionizes Camp Experience with Multi-Sport Camps for Kids Ages 5-12
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Leader in Performance-Based Music Education Opens 400th Franchise with New School in Reno, Nevada
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YEB is making waves across its brands, from US Sports Camps’ new partnerships to i9 Sports’ 39% summer camp expansion. SafeSplash’s Jaime Zilverberg and School of Rock’s Paulo Portela were honored as IFA Franchisees of the Year, while School of Rock celebrated the opening of its 400th location. YEB continues to enrich the lives of young athletes, musicians, and families.
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Mike Scrivner, a former competitive swimmer and longtime coach, transitioned from a 25-year banking career to become one of the first SafeSplash franchise owners. He and his wife, Monica, have grown their business strategically while staying committed to high-quality lessons and water safety. Passionate about teaching swimming as a life skill, Mike focuses on adapting to industry changes and ensuring every swimmer has a safe, fun, and effective learning experience.
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Youth Enrichment Brands (YEB) is off to a record-breaking start, with surging registrations, exciting partnerships, and groundbreaking initiatives across our world-class portfolio. From historic growth in youth sports participation to innovative water safety programs and global music recognition, YEB continues to expand its impact. With new locations, enhanced offerings, and fresh innovations ahead, the momentum shows no signs of slowing down.
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Innovative Program Promises Lifesaving Water Safety Skills Within One Year, Supported by the National Drowning Prevention Alliance
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Brendan’s career in youth sports began after transitioning from teaching PE to building his basketball business full-time in 2008. He now oversees over 100 camps through a partnership with US Sports Camps, combining his expertise in coaching, mentoring, and space management. Passionate about helping young athletes grow, Brendan is dedicated to fostering confidence, teamwork, and skill development on and off the court.
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As we move into 2025, Youth Enrichment Brands (YEB) is focused on creating an even greater impact. With ambitious goals for the next five years, our mission remains clear: to inspire lifelong passions, foster inclusivity, and deliver transformative, community-driven experiences that help kids thrive. Read more about our recent successes and plans for the future!
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Inspired by her son's positive experience at School of Rock, Jennifer Moriarta seized the opportunity to purchase a franchise in Colorado, creating a business rooted in music and community. She emphasizes flexibility, goal setting, and fostering a supportive environment, while also being deeply committed to mental health causes and building a strong local community through performances and charitable efforts. Read more about Jennifer’s story below.
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Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock
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In celebration of Women's Entrepreneurship Day, we highlight Diana Braendly, an inspiring i9 Sports owner. Read how she navigates being a female entrepreneur, advocating for equality, and empowering the next generation of leaders to believe they can achieve anything.
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With record-breaking growth and exciting new partnerships, Youth Enrichment Brands is driving success across Leagues, Camps, Classes, and Schools.
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Bullying remains a pressing issue, affecting nearly one in five students, according to the National Center for Education Statistics. The consequences can be profound, leading to anxiety, depression, and social isolation. Learn more about how Youth Enrichment Brands stands up to bullying in our Leagues, Classes, Camps, and Schools.
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Jaime Zilverberg started working at SafeSplash in 2006 and became a franchise owner in 2013. Read more to learn about Jaime's story, her passion for water safety, and other personal facts of the fourth-generation Colorado native.
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On the heels of numerous historic milestones, Youth Enrichment Brands is poised to continue our growth across Leagues, Camps, Classes, and Schools.
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US Sports Camps, the official provider of Nike Sports Camps and a portfolio brand of the leading youth activities platform Youth Enrichment Brands (“YEB”), announced its acquisition of CMT Learning, the UK’s premier specialists in youth sports and education experiences with a portfolio of brands including Euro Sports Camps, Sports Tours Europe and Charterhouse Summer School.
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"Dustin is a dynamic and talented leader who impressed us deeply with his inherent communication skills and thoughtful approach to team building based on the development of his team members," said Justin Hoeveler, CEO of Youth Enrichment Brands.
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Youth Enrichment Brands (YEB) adds industry-leading music education to the best-in-class youth camps, sports leagues, and swim instruction its platform currently offers.
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US Sports Camps expands Play Without Limits Project, offering 133 full-tuition scholarships via partnerships to under-resourced youth, marking a 50% increase from last year.
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Veteran retail executive Chris Harkness named president of Streamline Brands, aiming to lead the fast-growing swim school franchisor.
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i9 Sports recognized as select few that moved up over 100 places vs prior year, moving up 148 points to spot #307. SafeSplash just missed the list, moving up 80 points to spot #249.
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Franchise Times has named i9 Sports® as one of the best franchises for 2022 as part of its annual Zor Awards. Finalists were drawn from the Franchise Times Top 400 database, which is a 23-year-old research tool covering more than 650 U.S.-based franchise systems.
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Youth Enrichment Brands (YEB), a new platform of leading youth activities brands, launched today following the acquisition of i9 Sports.
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