Company Overview

Youth Enrichment Brands is the nation’s leading youth activities platform, offering camps, classes, leagues, and lessons for over 1 million kids each year. The YEB mission is to help as many kids as possible discover and develop their passion while building critical skills for life.

YEB encompasses i9 Sports (the nation’s largest youth league franchisor), School of Rock (the most revolutionary music education school in the world), Streamline Brands (the leading franchisor of swim school concepts), US Sports Camps (the official provider of Nike Camps), and more premier youth activity brands. Please visit www.yeb.com to learn more.

Summary

With over 4 million registrations in communities nationwide, i9 Sports is the nation’s largest multi-sport provider focused solely on high-quality, community-based youth sports leagues. We provide age-appropriate instruction that’s fun for kids and convenient for busy families, and we are committed to our mission of “Helping Kids Succeed in Life Through Sports.”

The Vice President of Marketing at i9 Sports is a strategic leader who understands the unique dynamics of franchise marketing. The ideal candidate will have a proven track record in the franchise space, with an acute understanding of franchisor-franchisee relationships and experience in managing strategic brand funds. This role requires a digitally savvy marketer who is an expert at interpreting data and navigating the nuances of local and national marketing across the digital marketing mix.

Responsibilities

• Develop and lead a comprehensive digital marketing strategy that supports both national brand growth and local franchisee success.
• Cultivate strong relationships with franchise partners, understanding their unique market needs and ensuring brand consistency.
• Oversee the strategic brand fund, ensuring investments are made to drive maximum performance for the brand and its franchisees.
• Consistently identify new or expanded revenue opportunities and strategize the necessary implementation of those plans.
• Lead a marketing team to execute campaigns that balance national brand priorities with local franchisee support & customization.
• Establish performance metrics and accountability for marketing initiatives, ensuring alignment with the company’s strategic objectives.
• Manage and optimize the franchise's online presence across all digital platforms, ensuring a cohesive and engaging customer journey.
• Use data analytics to measure campaign effectiveness and provide actionable insights for continuous improvement.
• Through collaboration with the operations team, oversee franchise development strategy and vendor execution to support growth and recruitment initiatives.

Professional Requirements

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred.
• Minimum of 10 years of marketing experience, with at least 5 years in a senior role within a franchise organization.
• Strong track record of building and leading high-performing teams that enable growth and scale.
• Demonstrable experience in managing and allocating brand funds strategically across a franchise system.
• Strong understanding of the franchise business model and experience in fostering productive franchisor-franchisee relationships.
• Expertise in digital marketing, including SEO/SEM, social media, email marketing, and digital advertising.
• Exceptional analytical skills, with a focus on ROI and performance metrics.
• Excellent communication skills, with the ability to engage and influence franchise partners and stakeholders.
• Robust knowledge of local marketing, with a sensitivity to the diversity of markets and communities served by franchisees.

Personal Characteristics Preferred

• An inspirational leader, who is energized by the opportunity to put an imprint on a business  
• Creates dynamic environments where teams are engaged, challenged to succeed, and rewarded appropriately
• Exceptional project management and organizational skills at all levels
• Ability to adapt and perform well in a fast-paced environment
• Entrepreneurial and ambitious with a “can-do” mentality
• Builder mindset; motivated by a culture of test and learn with an appetite to build and scale
• Highly analytical, willing to dive into metrics, build robust models and develop best in class strategies to drive the growth and profitability of the business
• Belief in the power of youth sports and activities in shaping communities and changing lives
• Based in Tampa-area location a plus                                                                                                                                                                                                                        

Full time employees are eligible to participate in our employee benefit programs, including:

• Medical, Rx, dental, and vision
• Paid time off and holiday pay
• 401(k) retirement plan with company match
• Flexible Spending Account/Health Savings Account
• Life insurance
• Free Employee Assistance Program

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