**Company Overview:** ‍

US Sports Camps (USSC), headquartered in San Rafael, California is the licensed operator of NIKE Sports Camps. It was started in 1975 with the same mission that it defines today: To connect passionate coaches with young athletes to facilitate athletic and personal development in a positive and safe environment. By partnering with the country’s best coaches to direct our camps and by providing them with valuable operational and marketing support, USSC is the largest operator of sports camps in the world. USSC’s offerings include youth and adult camps in baseball, basketball, crew, cricket, esports, field hockey, football, golf, gymnastics, lacrosse, pickleball, rugby, running, soccer, softball, swimming, volleyball & water polo.
 

**Job Overview: **

The Content Coordinator is responsible for developing content strategies based on the business objectives of each of the YEB brands, as well as the needs of its customers. From social and evergreen blog posts, to email campaigns, youtube and editorial advertising, the Content Strategist will oversee the planning, designing, creating, editing and publishing of entertaining or informative content that resonates with target customers. This is a full-time, remote role, reporting to the Marketing Director.
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**The Job:**
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- Performing research to gain in-depth knowledge of all customer personas across brands
- Performing extensive research and analysis on consumer thoughts and trends
- Creating specifications and content appropriate for each brand's customer personas
- Strategizing content pillars and sub pillars
- Planning the editorial calendar and content proposition
- Collaborating with Marketing team, internal support, and writers to implement the strategy
- Hands-on oversight of email strategy, implementation and execution
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Developing editorial strategy, so content is consistent across all delivery platforms
- Conducting periodic content audits
- Tracking and calculating content ROI
- Ensuring that content strategy meets business objectives
- Strategizing and improving content delivery and promotion
- Analyzing content marketing strategy to evaluate whether it's working or not.
 

**The Day to Day:**
 

- Researching and defining target audience profiles
- Understanding their priorities and develop content strategies address their needs
- Developing email content & automations to streamline outbound marketing strategy
- Creating and managing social media campaigns across Meta, TiKTok, and Youtube
- Managing content marketing campaigns across Blogs & 3rd party editorial
- Implementing SEO best practices across brands, and documenting performance
- Building strategic partnerships that feed the content machine.

**The Ideal Candidate Possesses:**

- Excellent [copywriting skills](https://www.simplilearn.com/seo-copywriting-article).
- Email marketing experience & platform knowledge
- Content presentation skills – you should be able to determine how content will be packaged for new and existing consumers in order to drive them to take revenue-related actions
- Experience in handling and strategizing marketing campaigns.
- Content monetization skills. How does your content get customers to buy our product or increase brand affinity. 
- Multitasking & organizational skills. Attention to detail.
- Editorial competency – you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
- Strong SEO knowledge and experience with modern Content Management Systems.
- Experience with Google Analytics + keyword and SEO reporting through Ahref
- Team-building skills & leadership qualities
- Perform well under pressure, while manage multiple projects at the same time.
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**The Perks at US Sports Camps:**

- Competitive salary & benefits package
- A flexible vacation policy – “a just get it done approach”
- 401K plus company match
 

**To Apply: **Please email your cover letter and resume to jobs@ussportscamps.com, SUBJ: Content Coordinator, US Sports Camps
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US Sports Camps provides **equal employment opportunities** (EEO) to all employees and applicants for **employment** without regard to race, color, religion, sex, national origin, age, disability or genetics.