A YOUTH ACTIVITIES COMPANY

unlike any other.

Founded in 2020, Youth Enrichment Brands is the nation’s leading youth activities platform, offering camps, leagues, classes, and other programs. YEB companies provide fun and enrichment experiences to over 750,000 children each year across the entire country.

Our mission is to develop and deliver professionally executed sports, academic, and creative experiences that enrich, empower, and inspire children.

OUR BRANDS
SPORTS LEAGUES
SPORTS & ACADEMIC CAMPS
CLASSES
BRAND LEADERS
Brian Sanders

Brian Sanders

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President - i9 Sports

Brian is responsible for setting i9 Sports’ vision and strategic direction and working with the leadership team to translate the company’s vision into system-wide growth strategies. Brian spent 13 years in various roles within i9 Sports, first as a consultant, then as president & COO, and later as CEO and chairman of the board.

Prior to i9 Sports, Brian founded Clear Ambition as the first mass marketed online career guidance program for youth and adults. Prior to that, he served as chief marketing officer and SVP sales for ADVO, the nation's largest direct mail marketing firm, and as SVP global marketing and international division President for Pilkington Barnes Hind, a global contact lens manufacturer.

He lives in Tampa with his wife, Susan, is the proud father of four children, and is an alumnus of Rhodes College.

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Matt Lane

Matt Lane

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Founder & CEO - Streamline Brands

Matt Lane is the Founder and CEO of Streamline Brands. Matt created SafeSplash Swim Schools in 2003 when his two-year-old daughter was struggling with swimming lessons, and he wanted to create a school where kids had fun while learning a life skill.

Prior to leading Streamline Brands, Matt’s career has seen him in positions leading Technicolor North America and Hewlett-Packard’s direct-to-consumer global supply chain operation its media and entertainment business unit. Matt has been a leader in creating a host of successful businesses, including the Fly Virga (Aviation), Colorado Reserve Wagyu (Beef/Agriculture), Water Sage/Ponderosa Advisors (Renewable Energy, Oil, Gas and Water), and TrueLink Media (Consumer Marketing).

He has an MBA, BS, and MS from the University of Iowa. Matt serves on the Board of Advisors for the Tippie School of Management (University of Iowa). Matt is a father of two adult daughters and is married to his wife, Lara.

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YEB LEADERSHIP
Justin Hoeveler

Justin Hoeveler

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Chief Executive Officer

Justin Hoeveler is the CEO of Youth Enrichment Brands and also US Sports Camps (USSC), the licensed provider of Nike Sports Camps. Prior to his current role, Justin spent 9 years at USSC leading operations, growth and strategy during which time the company doubled in size. In 2018, Justin started an esports skill-development company aimed at building better training habits and community in aspiring esports players. From 2008-2011, Justin worked as director of operations for Priority Sports, a boutique sports agency in Chicago, Illinois that represents over 50 NBA players annually.

He received three varsity letters in tennis and one varsity letter in basketball from Northwestern University and was a three-time member of the All-Big Ten Academic Team. He received his MBA from Wharton in 2017 and is a Board Member at Positive Coaching Alliance.

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Frank Dunsford

Frank Dunsford

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Chief Financial Officer

Frank Dunsford joined YEB in May 2022 as Chief Financial Officer. Frank is a seasoned finance and accounting leader with broad expertise in private equity-backed and public companies, driving significant value creation in mergers & acquisitions and integrations, and leading change management. Previously, Frank was with Hornblower Group, where he helped the company to triple its the size to 1½ billion dollars during a 3½ year period. Frank also fully integrated 12 acquisitions during his time with Hornblower. Prior to Hornblower, he worked with KPMG Audit & Accounting Advisory in Sri Lanka, Kuwait, Bahamas and US for 18 years until he left the firm as a Senior Manager.

Frank is a Certified Public Accountant. He lives in San Francisco Bay Area with his wife, Pramoda, daughter, Avena, and son, Ethan.

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Jeff Phillips

Jeff Phillips

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Chief Operating Officer

Jeff Phillips joined YEB in March 2022 as Chief Operating Officer. Previously, Jeff was with Grocery Outlet Bargain Market, where he led strategy and operations during a seven-year period that included the company doubling in size and executing a successful initial public offering. He also worked at The Parthenon Group as a management consultant focusing on private equity due diligence and franchise growth strategy projects. A life-long sports fan, Jeff previously worked at ESPN, the New England Patriots, and Golf Digest, and has written 10 articles on sports business and analytics for ESPN the Magazine and ESPN.com.

Jeff graduated Phi Beta Kappa with a BA from the University of Pennsylvania and received an MBA from the MIT Sloan School of Management. He lives in San Francisco with his wife, Joy, and son, Ben.

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Joshua Van Horsen

Joshua Van Horsen

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Chief Digital Officer

Joshua Van Horsen is Chief Digital Officer of Youth Enrichment Brands, leveraging his digital expertise to help the organization drive digital transformation via an enterprise-wide digital vision and strategy.

In 2015, Josh left his role as Marketing Manager for Drury Hotels, where he oversaw marketing efforts for 130 hotels across 20 states, and ventured out into the world of Mobile Gaming and Esports, founding and leading his own digital creative agency. During the following 5 years, Josh would travel the world, developing esports events and digital activations across the US, EU, APAC, and China before joining US Sports Camps in September 2020.

Josh's connection to youth development & programming runs deep, having been a camper and counselor in his early years and a certified guide for Rock Climbing Camps in Joshua Tree, CA throughout his high school years. Josh is a father of two adult children (Colin and Jordan) and is married to his wife, Victoria.

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Youth Enrichment BrandsPrivacy PolicyCalifornia Privacy Policy
Nike and the Swoosh design are registered trademarks of Nike, Inc. and its affiliates, and are used under license. Nike is the title sponsor of the camps and has no control over the operation of the camps or the acts or omissions of US Sports Camps.