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MISSION & VALUES

At Youth Enrichment Brands, our mission is to help every kid discover and develop lifelong passions. We do this by connecting and serving a network of companies that deliver best-in-class youth camps, classes, music education, and sports leagues.
Franchisees, coaches, and instructors are the lifeblood of this network. We support them so they’re free to do what they do best: create life-changing sports, academic, and creative activities that enrich communities around the world.
When it comes to youth activities, parents rightfully expect excellence. So do we. But excellence isn’t just an expectation at Youth Enrichment Brands. It’s a promise – one we deliver on across all YEB activities by aligning our network around the following shared values.

01. SAFETY

There’s nothing more important than the safety of our kids. It guides every decision we make.

02. FUN

Fun is the key to unlocking activities that help kids develop new skills, build lasting friendships, make great memories, and stay involved. It’s a word every kid should use to describe their experience with a YEB activity.

03. INSTRUCTION

Great instructors create great experiences. But this only happens when you pair the right instructor with the right kids. A coach who trains champions isn’t always best for those new to the game. That’s why our network features a wide range of skilled instructors who tailor their teaching to kids’ ages and abilities.

04. EXPERIMENTATION

Experimentation is the best way for kids to discover their passions. Kids should try as many activities as possible and then pursue their favorite ones.

05. ACCESS

YEB activities aim to serve all kids – regardless of their gender, race, ability, or socioeconomic status. We strive to make inclusivity, opportunity, and accessibility pillars of our programs.

Welcome to Our Brands

Exploring Four Pathways to Enrichment: Leagues, Camps, Classes, and Schools
The Paak logo
The Paak logo
The Paak logo
The Paak logo

LEADERS | BRAND COMMUNITIES

Meet the leaders steering our diverse portfolio of youth-centric brands.

Brendan Doyle

President
US Sports Camps
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Brendan Doyle is the president of US Sports Camps. A native of Liverpool, England, Doyle has worked in the US sports industry for more than 30 years. He served over two decades as the owner, director, and COO of UK Elite Soccer, a youth soccer education and services provider. He also had stints as the COO of Steel Sports and the SVP of Global Soccer Operations for Relevent Sports Group. Doyle joined US Sports Camps in 2020 as the SVP of Soccer before being promoted to president in September 2023. He lives in Raleigh, North Carolina, with his wife. His two adult children live in New York and Dallas, respectively.

Siera Love

Chief Operating Officer
US Sports Camps
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Siera Love is the Chief Operating Officer at US Sports Camps. She joined the company in 2010 as part of the Camp Success Team. Over the past decade-plus, Love has impacted nearly every part of the business, taking on operations, business development, partnerships, and management responsibilities across the Tennis, Volleyball, and Field Hockey divisions. Most recently, Love served as US Sports Camps’ EVP of Operations. Prior to joining US Sports Camps, she worked in meeting and event planning. Love graduated Phi Beta  Kappa with a BA from UC Davis. She lives in San Rafael, California, with her husband, Joe, and their two young kids.

Matt Kurowski

President
i9 Sports
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Matt Kurowski serves as President of i9 Sports, a position that calls on his years of experience in marketing, operations and franchising. Prior to joining i9 Sports in 2023, Matt served as VP of Operations at Franworth, where he provided consultation and hands-on support to drive growth at various franchise brands in the fitness and home services industries. As a lifelong believer in the benefits of youth enrichment, Matt spent 5 years with Soccer Shots as VP of Marketing and Chief Operating Officer. In his early career, Matt worked with several national marketing agencies and worked at Under Armour as a Senior Brand Manager for multiple categories.  

Matt’s passion for youth sports extends to his personal life, where he coached his son in soccer and lacrosse for many years. Matt, his wife, and son live in Ann Arbor, Michigan, where he proudly displays the flag of his alma mater, Penn State University.

Chris Harkness

President
Streamline Brands
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Chris Harkness is the president of Streamline Brands. His career spans more than two decades in franchise management and store operations at companies such as GameStop, 7-ELEVEN and Home Depot. Prior to joining Streamline Brands in May 2023, Chris served as president of Aire Serv, a Neighborly company that operates heating and air conditioning franchises across the U.S. and Canada.

Chris graduated cum laude from the University of Notre of Dame. Prior to his career in business, he served as a lieutenant in the United States Navy in the submarine service. Chris lives in Dallas, Texas with his four children. In his free time, Chris is an avid cyclist and foodie.

Stacey Ryan

President
School of Rock
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Stacey Ryan, President of School of Rock, leads a global organization that combines education, performance, and community engagement to inspire the next generation of musicians. With over 20 years of leadership experience, Stacey specializes in operations management, strategic planning, and team development. She has a proven track record of driving growth and operational excellence, including scaling businesses through innovative strategies and building high-performing teams. Before joining School of Rock, Stacey held key roles at Huntington Learning Centers and Goddard Schools, where she honed her expertise in multi-unit management and customer service strategies.

Stacey's journey at School of Rock is driven by her passion for empowering people through the transformative power of music. She is dedicated to fostering environments where both students and employees can thrive. A strong advocate for mentorship and leadership development, Stacey regularly engages in initiatives promoting continuous learning and growth, with a special focus on supporting women in leadership. Her favorite musical artists include The Beatles, The Struts, and Rodrigo y Gabriela.

LEADERSHIP | YEB

Justin Hoeveler

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Chief Executive Officer

Justin Hoeveler has served as the CEO of Youth Enrichment Brands since its inception in August 2020. Prior to YEB, Justin spent nine years at US Sports Camps working in a variety of capacities across operations and corporate development. During his time at USSC, the company doubled in size while cementing itself as the undisputed national leader of kids’ sports camps. Before his time at USSC, Justin worked as director of operations for Priority Sports, a leading boutique sports agency in Chicago that represents over 50 NBA players.

Justin received three varsity letters in tennis and one varsity letter in basketball from Northwestern University and was a three-time member of the All-Big Ten Academic Team. He received his MBA from Wharton in 2017 and is a Board Member of Positive Coaching Alliance. He currently resides in San Anselmo, California with his wife, Caroline, and two kids, Archie and Lydia.

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Jeff Phillips

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Chief Operating Officer

Jeff Phillips joined YEB in March 2022 as Chief Operating Officer. Previously, Jeff was with Grocery Outlet Bargain Market, where he led strategy and operations during a seven-year period that included the company doubling in size and executing a successful initial public offering. He also worked at The Parthenon Group as a management consultant focusing on private equity due diligence and franchise growth strategy projects. A life-long sports fan, Jeff previously worked at ESPN, the New England Patriots, and Golf Digest, and has written 10 articles on sports business and analytics for ESPN the Magazine and ESPN.com.

Jeff graduated Phi Beta Kappa with a BA from the University of Pennsylvania and received an MBA from the MIT Sloan School of Management. He lives in San Francisco with his wife, Joy, and son, Ben.

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Rob Price

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Chief Customer Officer

As Chief Customer Officer of YEB, Rob leads the marketing efforts to grow the brand awareness of YEB and its family of Brands. Most recently, he served for 7 years as the President and CEO of School of Rock. Prior to leading the brand, he served as President of Edible Arrangements, which integrated an online business and 1,300 franchised stores worldwide. Before that, Rob was Chief Marketing Officer at CVS Health. He has also held executive roles at Wawa Food Markets and H-E-B Grocery. Rob earned an MBA with the highest academic honors from Harvard Business School and graduated with a BS in Applied Economics from Cornell University. He was a visiting professor at the University of Pennsylvania’s Wharton School and was a Henry Crown Fellow and Richard Braddock Scholar at the Aspen Institute.

Rob shares his love of music with his wife and their three adult sons. When  in their hometown of Nashville, they will most likely be found at a rock show, bluegrass jam, or jazz club.

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Dustin Bertram

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Chief Financial Officer

Dustin joined YEB in March of 2024 as CFO. Prior to YEB, Dustin served as SVP Finance and Chief Commercial Officer of Hydrobuilder Holdings, a national equipment supply company. In this role, he created a shared services platform across 6 acquired businesses. Before his role at Hydrobuilder, Dustin spent 14 years in large cap corporate and investment banking, predominately as an executive director with Morgan Stanley's consumer & retail investment banking team. In this position, he worked primarily with Proctor & Gamble, Mars, Kimberly Clarke and other large CPG companies across M&A, capital raising and other strategic finance priorities.

Dustin has completed more than $100B across M&A and capital raises throughout his career. A graduate of the University of Chicago's Booth School of Business for MBA, Dustin also received dual undergraduate degrees in Finance and Accounting from the University of Central Florida. When not working, Dustin enjoys biking and traveling with his wife and their dog.

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Mary Connor

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Chief Human Resources Officer

As the Chief Human Resources Officer at YEB company, Mary oversees HR planning and leads all people functions within the organization. In this role, Mary serves as a strategic partner to senior leadership, ensuring that HR initiatives enable the achievement of business goals and drive organizational success. Passionate about talent development, Mary focuses on cultivating high-performing teams and fostering a culture of continuous growth. With extensive experience in leadership, Mary previously served as the CHRO for School of Rock and held roles at CVS Health, Cox Communications, and Gap. In addition to a passion for human resources, Mary's hands-on operational experience offers a unique perspective on the challenges of running a business from the front lines. Mary holds a BA in Psychology and Management, and an MA in Human Resources and Labor Relations. Outside of work, Mary is passionate about music and actively supports children's causes.

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Joshua Van Horsen

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Chief Digital Officer

Joshua Van Horsen is the Chief Digital Officer of Youth Enrichment Brands, leveraging his digital expertise to help the organization drive digital transformation via an enterprise-wide digital vision and strategy.

Josh's connection to youth development & programming runs deep, having been a camper and counselor in his early years, a certified guide for Rock Climbing Camps in Joshua Tree, CA, and Co-founder of Esports Camps, a platform dedicated to competitive gaming skills and enrichment for campers of all ages. Josh is a father of two adult children and is married to his wife. He currently lives in San Rafael, CA.

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Hali Hill

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General Counsel

Hali Hill joined Youth Enrichment Brands as General Counsel in May of 2024. Hali started her career as an intellectual property attorney at the international law firm Jones Day. She established her corporate legal career at Hooters of America and went onto Inspire Brands, Intuit Mailchimp, and most recently, ServiceMaster Brands. She brings vast corporate legal experience to YEB, including navigating intellectual property, privacy, and franchise law matters. Hali prides herself on being a true partner to the business and strategically analyzing risk to accomplish business goals.

Hali graduated summa cum laude with honors from Vanderbilt University and magna cum laude with honors from the University of Georgia School of Law. She is an Atlanta native and resides there with her family.

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Elliot Schiffer

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Chief Development Officer

Elliot joined YEB as Chief Development Officer in April of2024. Elliot leads the Franchise Development, Real Estate, and Construction teams across brands at YEB. Previously, Elliot led the restaurant brand Mici Handcrafted Italian through both corporate and franchise growth, tripling the size of the company. Prior to that, Elliot held a variety of development roles at Smashburger and helped the concept grow from 80 to 350 locations. Elliot studied Economics at Washington University in St. Louis and was an Austin Scholar at Northwestern's Kellogg School of Management. He lives in Denver with his wife and children.

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Steve Tuscher

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Chief Information Officer

Steve Tuscher is Chief Information Officer of Youth Enrichment Brands, which he joined in October 2022.  After graduating from Santa Clara University, he worked for a small consulting firm in the Bay Area providing custom software for businesses eventually joining Grocery Outlet and advanced with that company from software developer to lead the IT department. Steve is very familiar with the demands on Information Technology in a rapidly growing company progressing from a family-owned business, private equity ownership and ultimately an IPO. Steve’s passion is creating unique software solutions that perfectly match business needs.

During his spare time, he enjoys cycling, wood working and hanging out on the California coast. Steve lives in Petaluma with his wife, and together they have three adult daughters and two grandchildren.

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Chris Lu

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Vice President, Revenue Operations

Chris Lu joined Youth Enrichment Brands as Vice President of Revenue Operations in September of 2022. A retail veteran  of 25+ years, Chris spent much of that time focused on the parent as a customer, both during her time at Gap Inc. and in her last role as General Manager/Vice President of kids’ clothing brand Crazy 8, where she managed operations for the brand and sat as a member of the Executive Leadership Team, contributing to the strategic and financial direction of the Gymboree Group.

Chris lives in the Bay Area with her family.

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Olivia Haynes

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Vice President, Human Resources

Olivia Haynes, a native Texan, has over 18 years of experience in Human Resources. As the Vice President of Human Resources at Youth Enrichment Brands, she is dedicated to driving change and cultivating a culture of engagement. With a Bachelor's degree in Business Administration from the University of Oklahoma, Olivia has honed her expertise across various sectors, from start-ups to global organizations. She is passionate about challenging conventions in talent management and HR, leveraging technology, and using data to engage and empower people. Olivia's commitment to excellence is reflected in her strategic approach to organizational development and talent management.

Beyond her professional achievements, Olivia is a dedicated mother of two sons. She values spending quality time with her family, supporting her sons in their activities, and nurturing well-rounded individuals both at home and in the workplace.

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Michael Keane

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Vice President, Mergers & Acquisitions

Michael joined Youth Enrichment Brands in 2022 to lead merger and acquisition efforts. Prior to YEB, he spent four years at Compass, the tech-enabled real estate brokerage, helping the company grow from $1B to $6B of revenue through numerous acquisitions, fundraising rounds (including the company's IPO in 2021), and strategic initiatives. Michael began his career in the tech, media, and telcom M&A group at global investment bank, Rothschild, before joining the investment team at private equity firm, Mill Road Capital.

Michael studied mathematics and economics at the University of Virginia and finance and accounting at UVA's McIntire School of Commerce. He currently resides in Charleston, SC with his family.

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Dorothy Moyer-Hoffman

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Vice President, Financial Planning & Analysis

Dorothy joined School of Rock in 2018, leading the FP&A and Accounting departments in her time with SOR. In 2024, Dorothy moved to YEB as Vice President of FP&A. Prior to School of Rock, she held various finance and accounting roles in the retail and pharmaceutical industries, and worked in business valuation at E&Y. Dorothy earned an MBA from the Tuck School of Business at Dartmouth College and a BS in Hotel Administration at Cornell University. She is also a CFA Charterholder.

In her free time, Dorothy spends her time with her two boys and their puppy. They enjoy traveling and exploring nature.

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Andrew Powelson

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Vice President, Corporate Controller

Andrew joined YEB in early 2023. Prior to leading the YEB accounting team, he served as Corporate Controller for a PE-backed global specialty chemical company. Before that he was the U.S. Controller for a German global medical device manufacturer. Andrew began his career with KPMG, spending more than 13 years in assurance, tax and advisory as well served for many years thereafter as a finance and accounting consultant. Andrew graduated with a BS in both Accounting and Business Administration from Westminster College, in Fulton, MO.

Andrew shares his love of travel with his wife and daughter. When at home, he will most likely be found walking in the woods with his dog, skiing, riding his motorcycle, practicing yoga or abiding in playful-mindful-ness.

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Latest Updates from YEB

Stay Informed with Our Most Recent News, Program Launches, and Success Stories
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Expanded Reach and Outstanding Achievements for US Sports Camps, i9 Sports, Streamline Brands and School of Rock
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YEB Growth Update 11/24

With record-breaking growth and exciting new partnerships, Youth Enrichment Brands is driving success across Leagues, Camps, Classes, and Schools.