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Vice President of Marketing

This position is no longer available.
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Streamline
|
California, Colorado
|
Full-time
|
Posted :
December 27, 2023
|
Salary Range:
$130k-$150k
This position is no longer available.

Job Title: Vice President of Marketing

Company Overview:
Welcome to Streamline Brands, where we enable a lifetime of water safety & opportunity by teaching the joy & skill of swimming. At Streamline, our people are our greatest asset, and we are committed to our cultural core of innovation, opportunity and seeing our aspirational workforce reach new heights. As the #1 nationwide provider for swim schools, we operate over 180 locations that date back as far as 40 years ago. Our team is dedicated in delivering the best curriculum combined with the best experience for our customers and our employees. Swimming is a life skill. We are seeking a highly experienced and motivated sales and operational leader to manage a team in a district.

Position Summary:
The Vice President of Marketing at Streamline Brands is a strategic leader who understands the unique dynamics of franchise marketing. The ideal candidate will have a proven track record in the franchise space, with an acute understanding of franchisor-franchisee relations and experience in managing strategic brand funds. This role requires a digitally savvy marketer who is an expert at interpreting data and navigating the nuances of local and national marketing across the digital marketing mix. 

Key Responsibilities:
- Develop and lead a comprehensive digital marketing strategy that supports both national brand growth and local franchisee success. 
- Cultivate strong relationships with franchise partners, understanding their unique market needs and ensuring brand consistency. 
- Oversee the strategic brand fund, ensuring investments are made to drive maximum performance for the brand and its franchisees. 
- Lead a marketing team to execute campaigns that balance national brand priorities with local franchisee support & customization. 
- Use data analytics to measure campaign effectiveness and to provide actionable insights for continuous improvement. 
- Manage and optimize the franchise's online presence across all digital platforms, ensuring a cohesive and engaging customer journey. 
- Establish performance metrics and accountability for marketing initiatives, ensuring alignment with the company’s strategic objectives. 
- Through collaboration with the Operations team, oversee franchise development strategy and vendor execution to support growth and recruitment initiatives. 
- Maintain a deep understanding of franchise law and its implications on marketing practices. 

Qualifications:
- Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred. 
- Minimum of 10 years of marketing experience, with at least 5 years in a senior role within a franchise organization. 
- Demonstrable experience in managing and allocating brand funds strategically across a franchise system. 
- Strong understanding of the franchise business model and experience in fostering productive franchisor-franchisee relationships. 
- Expertise in digital marketing, including SEO/SEM, social media, email marketing, and digital advertising. 
- Exceptional analytical skills, with a focus on ROI and performance metrics. 
- Excellent communication skills, with the ability to engage and influence franchise partners and stakeholders. 
- Experience in local marketing, with a sensitivity to the diversity of markets and communities served by franchisees. 
 
We offer a competitive salary and benefits package, including healthcare, dental, and vision insurance, 401(k) with matching contributions, and paid time off. If you are a results-driven leader with a passion for brand and marketing strategy, we encourage you to apply for this exciting opportunity."

This position is no longer available.
This position is no longer available.
Apply >>Learn More

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Streamline

Vice President of Marketing

Full-time
|
California, Colorado

The Vice President of Marketing at Streamline Brands is a strategic leader who understands the unique dynamics of franchise marketing. The ideal candidate will have a proven track record in the franchise space, with an acute understanding of franchisor-franchisee relations and experience in managing strategic brand funds. This role requires a digitally savvy marketer who is an expert at interpreting data and navigating the nuances of local and national marketing across the digital marketing mix.

Posted:
December 27, 2023
Learn More >>

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